http://www.michelle-gauci.com/work daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1474970586478-IUV3OTAZTYAX8D60TPFI/OTA4.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1498929832444-T59DXVY5GAG9PBS9J7X5/Cinema.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1504427494667-BTUM63BZICGD4DS9V2JS/PAN_Viera_thumb.jpeg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1505142402944-Q00CQI7FET1GBU20X0OP/PANL+key+frame.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1508226614966-OCQOKDUXKRTTK2EA9N16/677f828c1ee7f08a5a1b1ef23825b2c1.jpeg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1508445192931-QN8GNQZ3NNEOYJANK29F/DIE_THUMB.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1527059245265-YYWT2HWWJF1MOQQWN9JP/Champions_planet_Europe.jpg Work Various identities, sites, branding and packaging were created to celebrate Heineken’s sponsorship of the European Champions League. https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1567853280574-EPSM5MC865XF3DQIOTAJ/Ok+go_keyframe.png Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1568817997706-Q228TG54WN0UCJZWXMU1/redback.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1573589881736-3P5XAYJZJXAE4BTX7D2Y/Screenshot+2019-11-12+at+21.04.49+copy.png Work For Nike+, we proposed a family of short films with a distinctive and unapologetic tone of voice, that shows how the app helps everyday athletes. Concept: to train with Nike+ is to enter a state of the art workout world. A world of enhanced workouts, where you run further, train better and workout more often. The intention was to bring the app to life and to invites athletes to jump in to the stage, and to create the illusion of everything happening within this digital world. https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1568186617120-VPEZQCRJ8GLUM677LMYE/Theshow_lores.gif Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1604477229656-5QGHJOQP1Y1EJMCAHB44/pingpong_blue.png Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1611157566650-TPMLSB1RVC40Q00GTHI4/KKR_web02_snapshot.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1421662605375-2PDTS0ZHOF99B6ZWJIGS/140331_BONPRIX_01_Shot-0699.jpg Work - Bonprix goes glamping How do you reposition a global fashion brand that was known mostly for being about the price-tag? Rather than engineer an entirely new identity for Bonprix, we created a strategy to focus on the brand’s down-to-earth clientele. We celebrated everyday values and embraced mum as the center of the modern family. In the first photography series, we celebrated a group of friends who hit the road with glamping in their Honda Prius. The girls get up to all sorts of everyday holiday stuff – like finding a convenient bathroom in the woods, having picnics despite the gale-force winds, or watching bemused as her friend shows her how long her legs are. https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1615233288616-2VP3KEZKFKPUBLCD4AU5/Anon_3.png Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1624876293256-AZ5U0J7F6NUXB0OB9NYM/aHR0cHM6Ly9kNTdjYmIzOWJlMTA4NzU1MTFhNS1kOTNlNDgzN2ZhZmMyZmJjMDhlMGI4Y2IxZjIzZTllZS5zc2wuY2YxLnJhY2tjZG4uY29tL3BhZ2UvcGFnZV8wMDAwODYwM18xNjA4MjE5ODg2LmpwZw%3D%3D.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1634036543630-VKTHNLN5382QL8KYYQYT/66372768_141281260305167_1651238892536676901_n.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1635260927896-K9QDIFK3BBX2KCSVD7SP/Anon_2.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1640698434851-EK23M7GADGSSZL4NJ3MQ/Screenshot%2B2019-11-07%2Bat%2B18.41.05.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1659464540238-T2NQ0PYTQRSG4QNNZ3WG/Screenshot%2B2022-08-02%2Bat%2B18.43.05.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1659516309824-CPE3JXIMN0W7M51Y6VT7/Screenshot+2022-08-03+at+08.35.59.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1705658679622-819JCCXN3U0DWJXRIIKM/Untitled+copy.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1706129087281-S34VXQP1OKM5XVVH1HCS/image-asset.jpeg Work - AI Host https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/2933b091-a4c1-4712-8d05-e79a63fd5cf8/10.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1422523902650-DY211NHFCFSZXXJMQIBV/VW_Abri_poster+darker.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1422526567357-O0Y01NF4EVKZ3KQ4J4IZ/001_Home.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1422880114542-5ZH3F3UHFEBJAK1A3G4Z/site_0007_09.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1422997174181-DS46G2DO874DL5RVU1X7/TOM_ideaB_00+copy.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1422277299326-A6XSJ6RUJHR29X29LBGN/WE_shrimp.jpg Work - The Mirror (Print) This project kickstarted my relationship with TBWA Amsterdam and several projects for fashion brand WE. Already an approved concept, I was asked to art direct the sketches to life for the new Nordic range. An enormous amount of shoots were made with photographer Dimitri Danilhoff (the famous Playstation print ads) for this epic pre + post production. Things are not really what they appear - what appears to be prawns are really ballerinas wearing silver bikinis yearning to be undressed... https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1421184367375-KD8CV1N4RVEPUV7HODFG/ARTM340.jpg Work - Holland Computer Club Helpdesk The largest club in the Netherlands wanted to boost their numbers by 100,000 new members and therefore needed to advertise to a much broader Dutch market. The target audience: anyone owning a computer. So how do we increase subscriptions without alienating loyal clientele? We promoted HCC as the largest Dutch help desk in the Netherlands. New members were encouraged to draw upon this service whenever they had a question regarding their computer. To ensure that the highly experienced members wouldn’t be deterred, they were promoted as experts and happily answering beginner questions. We came up with the name, branding, print & radio advertisements, annual reports, website and a whole lot more… https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1422364072185-SBNZCNZRA70YVO5BSX4F/IMG_4648.JPG Work - Visual identity + stunt When Claudio Varone, interior architect + felt artist asked me to create his identity, I thought we could do more than just a 'business card'. Claudio's work is highly tactile, handmade with felt wool and string. So we printed several cards onto a sheet, each with a different message. The thoughts reflected the potential ponderings of the artist during his labour of love. With a sewing machine, we sewed each sheet multiple times and left the threads loose. During exhibitions, the cards were also used as place cards underneath the art. Each exhibition generated a new set of cards and stationery. The cards served also as a timeline - the artist always knew which exhibition a new patron became acquainted with his art. https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1423134948454-60ISP2WJUJGCB6CWOY3F/image-asset.png Work - I Wish TVC Libresse wanted a campaign that would show their new product '2in1'. We created the 'I Wish' integrated campaign, which although doesn't profess to grant all of a girl's wishes - it grants at least one. Amongst the several 360 items presented, a template was also finalised for print.   https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1423152392457-8L9TZO2MWAQPKYHHHINT/WAK_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1423153149977-MQ0QN00JSEMO4G5YCD7J/TOM_ideaA_06.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1423153547512-38R9QW8E34G4OSM5CSO0/placemat+cropped.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1421868738992-SJ3BZ0VG3TJ9Q6MMDE04/image-asset.jpeg Work - WE Bitch (cinema TVC) How does a boring fashion retailer become a rock hit? The 90s rock classic, bitch, by Meredith Brooks, perfectly embraced our creative brief: create an integrated 360 campaign that expresses a woman’s many different moods. So we convinced WE Fashion to produce a cooler version of the song. With Massive Music, we selected popular Dutch band Room Eleven to make a demo of the song and it all went from there. We produced a music video, cinema length commercial featuring the same music, band, actors and locations. The song went platinum. MTV also broadcast a special making of the video that aired in Europe for several weeks. A digital online hub, print press events, live performances and party that kept changing moods rolled out from the hit. Sales started soaring for WE retail and for Room 11. https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1441355066839-0CMF5A8NMHUY1OUEMP7C/Too+young*.png Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1441746088450-R0DLTG4WG7VEFTUTCHZZ/DSC06505+flip.JPG Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1442782459593-57AA7825I05Q72Y3C3T4/PAN_Viera_relay__above_still+copy.jpeg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1441703997989-UK6501UX5DJ9ZWVM86SX/180_thumb1.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1449526826849-4P39UIAADC8TLEEVN51U/BRI_thumb+2.png Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1450704678453-X036EKUWX6495A5BAGU6/PHIL_DPS_3_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1450798752098-JULJSLZMOADWA0IY06K8/Pana+key+frame.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1452001637282-MOX2MRFN6FZQOZWP2F5U/BMA_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1454412816716-MG7KQWWJY6TVBAMWF0XT/AH_large_thumb.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1456159872026-Q6RRFC888JP09P91BRJK/Chauffeur_crop2.png Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1456160149074-GIYJ736Z4WS3NHX012UI/Unite_CoffeeTable_Book23.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1456160325934-CH3DF2RWGZQ4DPLBMCU8/PEA_00_eagle+thumb.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1456172380750-1XYXW9DMY6AUHE4V8KP0/PHO_thumb_2.jpg Work https://images.squarespace-cdn.com/content/v1/54b42f4ce4b0bfa21f3d14a8/1458121504377-7C3UCZ853TVXKCE85HKP/angle_cards.jpg Work http://www.michelle-gauci.com/about daily 0.75 2026-03-20